Thursday 26 June 2014

Oculus VR & The Knowledge Of An Internet Marketing Company

By Robbie Sutter


Last month, Facebook was able to secure Oculus VR, the company that has been responsible for the underground device known as the Oculus Rift. More specifically, this device is a head-mounted entity that promotes virtual reality and video games brought together. As intriguing as this device is, in design, the news of the acquisition in question garnered something of a mixed response amongst the public. It is a story that, in my opinion, any Internet marketing company can focus on and, hopefully, offer a unique take as well.

Amongst the many criticisms that I have seen, in regards to the Oculus VR being brought out by Facebook, is that social media will become even more of a priority. It's important to keep in mind that the Oculus Rift is, first and foremost, a video game device. Gamers and those in the video game industry were the ones who backed this project to begin with. It's clear that there is concern over whether or not the Oculus Rift will become more focused on networking. Can an Internet marketing company offer a different take?

Another reason why this news earned such a tremendous backlash was because of the fact that the Oculus Rift was funded through Kickstarter at the onset. Those who were interested in the product put forth money and once the goal was reached, the backers were promised their rewards. When the news of Facebook's purchase of Oculus VR came into being, many individuals stopped and asked something along the lines of, "Why did we even bother?" I do not think that this is an entirely founded claim.

In my mind, firms along the lines of fishbat will be able to see many more positives, instead of negatives, that can come about as a result of this. Keep in mind that Facebook is one of the most financially able companies, which means that those very finances can play into the Oculus Rift's development. Who's to say that it cannot come about at a quicker rate? What this means is that the release of this device will come about and make people happy sooner, which is a point that an Internet marketing company can state.

Hopefully this means that the more that Facebook backs Oculus VR, the sooner that the virtual reality device is able to make its way into stores as well as the hands of backers. I have seen the Oculus Rift and it is, in a word, impressive. It gives me hope that gaming can develop over the course of time and become an even more engaging experience than it ever was before. I have to believe that, with this news, it will do the Oculus Rift a world of good.




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