Wednesday, 12 June 2013

Cloud Service Providers Carving Out A Niche

By Liliana Mills


Technology always advances in leaps and bounds and that is especially true today. The Internet continues as a fertile ground for innovation and marketing and there is no shortage of people to take advantage of it either. Cloud service providers are a great example of the fertility of the net and how someone can take something that has always been around and turn it into a useful commodity.

Storage being sold to people for use online is something that has been offered by various hosting companies for years. It took someone with a great mind for marketing to take that and turn it into something new and something for almost anybody to use. It is now something that everybody has a use for and is saving people money in the process.

When the cloud made its debut people looked upon it as a new technology or service. In all actuality it has been around for a very long time. It was just not called the cloud because somewhere someone had a great marketing idea. This happens from time to time in our society. People take something that has been around or something that is a common commodity and give it a name.

When companies started to offer online space for people to use as they wished it started a boom that made a lot of people money. On the other hand, people were happy to pay a fee for such a service because it gave them instant access to their files no matter where in the world they were at the time and also saved them money because they did not have to purchase more hardware.

The great thing about this is that anybody can use it and for almost any reason. This makes it extremely valuable to everybody. When something holds a value for many reasons and for many people there is money to be made. Even people who offer the service for relatively low charges or even for free are making money by selling advertising space which has been an Internet staple for years.

Not having to spend money on hard drives or other storage mediums, people were free to use it elsewhere to promote their business. This always a good thing and always helps people to expand their ideas. Another great advantage to using such providers was that they or anyone else would be able to access files anywhere they are in the world.

They were offering these spaces for free because they could make money off the advertising space they sold. This was a tried and true way to make money on the Internet and they could use it there too. Security did become a concern and for some places failed to protect the consumer. Even so, people trusted these companies for the most part.

As cloud service providers got bigger and more numerous they too were forced to increase their own security efforts. As more people saw the vulnerability they would tend to stay away from certain ones and that would hurt business if something was not done. So everybody got involved with security in some way in an effort to save what they had, and it worked.




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