You never know who can potentially benefit your business. Whether you are at a networking event or chatting with someone at a party it can be surprising who can help you out. Therefore it is important to be prepared. However you do not necessarily need a graphic designer to create an effective business card. Using Microsoft Publisher Business card templates can make this a lot easier.
Before you use the program it is worth considering what is best suited to your product or service. What works for one particular company may not be suitable for another. For example if you are an artist then you want to show off your images as much as possible whereas a finance company may want something a bit simpler and focus mainly on the services they offer.
Whatever design you choose you have to consider the relevant information needed. Contact details are essential as this is how people will find your company! While in the past this would have focused mainly on postal addresses and phone numbers increasingly more businesses use social media and promote via a variety of platforms so you may wish to include these details as well.
A double sided one is better suited to people who have a bit more information they need to impart. You may want to put contact details on the front and have more details on the back. Details on the back may include a promotion or enticing a potential customer to go on your newly relaunched website. There is no right or wrong as such it is more about choosing a design best suited to your needs.
Other possible bits of information to include on the back of your card can include website details, short testimonials from clients or even a map showing people where you are located. This is especially useful if you have only recently been established and want people to come and find you.
You also need to think about whether you want a portrait or landscape orientation. A lot of companies use landscape orientation as people tend to put their cards in either wallets or lanyards. Remember to print preview so you can be sure that all the information is included in the final print and that you do not waste money printing incorrect information or miss details off the bottom of the page.
When looking through templates consider the kind of product or service you are offering and whether the template works for it. Brighter colours are often best for companies targeting children or for artistic businesses. However if you are involved with finance or insurance you may want a simpler design with just the logo and contact information in order to give a sleeker and more professional look.
As well as the Microsoft Publisher Business Card templates included with the program there are various websites that provide templates online. It is worth looking at these to see what one is best suited to your business as well as looking for tutorials and feedback to help you make the best design for your company!
Before you use the program it is worth considering what is best suited to your product or service. What works for one particular company may not be suitable for another. For example if you are an artist then you want to show off your images as much as possible whereas a finance company may want something a bit simpler and focus mainly on the services they offer.
Whatever design you choose you have to consider the relevant information needed. Contact details are essential as this is how people will find your company! While in the past this would have focused mainly on postal addresses and phone numbers increasingly more businesses use social media and promote via a variety of platforms so you may wish to include these details as well.
A double sided one is better suited to people who have a bit more information they need to impart. You may want to put contact details on the front and have more details on the back. Details on the back may include a promotion or enticing a potential customer to go on your newly relaunched website. There is no right or wrong as such it is more about choosing a design best suited to your needs.
Other possible bits of information to include on the back of your card can include website details, short testimonials from clients or even a map showing people where you are located. This is especially useful if you have only recently been established and want people to come and find you.
You also need to think about whether you want a portrait or landscape orientation. A lot of companies use landscape orientation as people tend to put their cards in either wallets or lanyards. Remember to print preview so you can be sure that all the information is included in the final print and that you do not waste money printing incorrect information or miss details off the bottom of the page.
When looking through templates consider the kind of product or service you are offering and whether the template works for it. Brighter colours are often best for companies targeting children or for artistic businesses. However if you are involved with finance or insurance you may want a simpler design with just the logo and contact information in order to give a sleeker and more professional look.
As well as the Microsoft Publisher Business Card templates included with the program there are various websites that provide templates online. It is worth looking at these to see what one is best suited to your business as well as looking for tutorials and feedback to help you make the best design for your company!
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