There is a great deal of controversy these days about the idea of Facebook Jail. Some people claim that it does not exist. The truth is that it most certainly does exist, even if Facebook does not technically call it jail. By whatever name you want to call it, the story is always the same. You need to STAY OUT!
But do you actually care? Maybe not. You may go through the rest of your life never giving a second thought to the matter. However, if you are one of the over 1 billion people on planet earth who enjoy the service, it would be a bummer to get dumped by the site. Even worse, if you are someone who markets a product online, Facebook may actually be critical to the success of your business.
Occasionally I will hear an argument that Facebook is acting in an unfair manner by putting users in jail. This is a silly position, in my opinion. No one is required to use the service and they are allowed to have rules. It makes much more sense to learn to follow their guidelines than to sit on the sidelines and whine.
There are several way that you can keep from being penalized, but we will narrow it down to three for this brief article. You need to be yourself in all of your interactions, never send spam to anyone, and practice the art of engagement.
Acting naturally should not be all that difficult, should it? So many marketers get into way too big a hurry to cram their offers down peoples throats. Develop real friendships and relationships and you will be rewarded.
Never spam anybody. Many marketers eagerly send spam links the minute they hit Facebook to anyone and everyone. If this is your marketing plan, you might as well get the hand cuffs ready.
Be engaging. Encourage audience participation at all times. Ask questions. When you do this you bank a lot of goodwill with the social sites. When you engage others you will develop a following. You will be viewed as a marketing leader rather than a spam artist.
Here's the final word. Be yourself. Take time to get to know people and build real relationships. You will not only avoid Facebook Jail, but will actually see your business thrive online.
But do you actually care? Maybe not. You may go through the rest of your life never giving a second thought to the matter. However, if you are one of the over 1 billion people on planet earth who enjoy the service, it would be a bummer to get dumped by the site. Even worse, if you are someone who markets a product online, Facebook may actually be critical to the success of your business.
Occasionally I will hear an argument that Facebook is acting in an unfair manner by putting users in jail. This is a silly position, in my opinion. No one is required to use the service and they are allowed to have rules. It makes much more sense to learn to follow their guidelines than to sit on the sidelines and whine.
There are several way that you can keep from being penalized, but we will narrow it down to three for this brief article. You need to be yourself in all of your interactions, never send spam to anyone, and practice the art of engagement.
Acting naturally should not be all that difficult, should it? So many marketers get into way too big a hurry to cram their offers down peoples throats. Develop real friendships and relationships and you will be rewarded.
Never spam anybody. Many marketers eagerly send spam links the minute they hit Facebook to anyone and everyone. If this is your marketing plan, you might as well get the hand cuffs ready.
Be engaging. Encourage audience participation at all times. Ask questions. When you do this you bank a lot of goodwill with the social sites. When you engage others you will develop a following. You will be viewed as a marketing leader rather than a spam artist.
Here's the final word. Be yourself. Take time to get to know people and build real relationships. You will not only avoid Facebook Jail, but will actually see your business thrive online.
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